For the success of a brand's digital strategy, an engaging and legible web design that drives conversions is vital in addition to accessibility, fast loading speeds, and compatibility across platforms. As competition becomes even tougher, it is important to stay on top of the latest trends and keep evolving with changing customer expectations. Here are 7 of the most interesting trends in web design that you can employ to elevate your business in 2023:
Using simple functional animations to indicate progress or track the user’s actions can make your website a lot more engaging. Additionally, adding small animations to your web elements in the form of micro-interactions can elevate it to the next level. It introduces a level of dynamicity that makes the web page feel more alive or ‘human’. It also facilitates website navigation and directs the user’s attention to the right places.
At this point, it goes without saying that image or video content is necessary to maintain client engagement. You can stand out even more by adding a personalized touch to your web design with custom drawings that invoke a sense of intimacy. It is a great way of drawing in new customers with engaging visuals that are easily recognizable and can be associated with your brand only.
The importance of white or negative space is often understated. With a good part of modern design aesthetics relying on minimalism, learning how to use this empty space to your advantage can help you balance your web design very efficiently. Instead of overloading your user’s senses, give them legible, digestible content that is appropriately spaced and emphasized with font size, colors, and illustrations in addition to the whitespace.
Parallax scrolling is one of the rising trends for next year. As the user scrolls through the website, the background shifts at a different speed as compared to the foreground which creates the illusion of three dimensions in a two-dimensional website. It is a great way to add visual interest and depth to a portion of your website and create an immersive experience.
3D technology is quickly becoming a staple in web design as these elements are extremely eye-catching and engaging. You can take it a step further by creating an immersive experience for the user with interactive 3D elements that give the user greater insight into your products or services.
Speaking of interactive elements, an addition as simple as an animated cursor can set you apart from your competitors and their plain websites. It also makes your website more engaging and dynamic which encourages the user to interact with more elements and CTAs. However, you must be careful so as to not make the animations too distracting for the user.
Another way to build visual interest is by creating depth through gradients and different textures. Gradient colors add a personal touch without making the interface too overwhelming with colors. You can also use gradients in combination with your content to create a flow for your user. Adding one or two different textures can also help create depth and better organize your content into legible sections.
