What is neuromarketing?

Neuromarketing applies neuroscientific techniques to analyze the reactions of consumers when they are exposed to marketing stimuli.

By measuring these reactions, researchers are able to QUANTIFY EMOTIONAL, BEHAVIORAL, and COGNITIVE STATES that are not accessible to the reflexive mind.

Neuromarketing techniques complement traditional marketing research methods such as focus groups, surveys, and interviews, by providing an essential layer of information on the motives that shapes and drives consumer’s behavior.