case study

Lareesa's Bakery

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Lareesa's Bakery

Lareesa’s bakery is a cupcake delivery business based in Shanghai and Hangzhou. it is established by the founder of Pulse Branding, Lareesa Hu back in 2012. The mission of Lareesa’s bakery is to create cupcakes that prioritize flavor above all else by only using the freshest premium ingredients to create the taste of love that their customers deserve. PULSE BRANDING developed a visual identity with color palettes that are warm and bright to match its key products’ colors. We also made sure the website is minimalistic yet dynamic, in order to direct visual concentration onto the product itself.

Project Scope


Visual Identity

Web design

Graphic Design

Project Keywords

Warm, Loving, Simplistic, Passionate

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