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Neuromarketing - What is it? And what is it for?

November 16, 2021

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Facebook rebranding itself to 'Meta' - an evolutionary corporate leap of faith

October 29, 2021

CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. Meta’s goal will be to bring the “metaverse to life"

CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. Meta’s goal will be to bring the “metaverse to life"

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Why is B2B branding more important than ever in the post-Covid world?

October 15, 2021

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Neuro Design - a deep dive into how our brain process visual information

October 15, 2021

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Marketing vs. branding: what’s the difference?

June 24, 2021

When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.

When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.

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Fulljet Powered By Baozun - Case Study

June 24, 2021

FullJet is an e-commerce strategy company based in Shanghai. They’re recently acquired by Baozun, one of the largest e-commerce service leaders in China. The brand identity design needs to elevate FullJet and make it stand out in its highly competitive respective market, establishing its premium and luxury position while reflecting their technical superiority after joining Baozun.

FullJet is an e-commerce strategy company based in Shanghai. They’re recently acquired by Baozun, one of the largest e-commerce service leaders in China. The brand identity design needs to elevate FullJet and make it stand out in its highly competitive respective market, establishing its premium and luxury position while reflecting their technical superiority after joining Baozun.

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What is a Brand System & Why You Need One in 2021

October 15, 2021

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How to combine neuroscience and design to engage your audience

June 24, 2021

How can web designers use the latest research in neuroscience and psychology to maximize the impact of their designs? Here are 5 ways that the newest findings can help you can design a site that will appeal directly to the brains of your audience.

How can web designers use the latest research in neuroscience and psychology to maximize the impact of their designs? Here are 5 ways that the newest findings can help you can design a site that will appeal directly to the brains of your audience.

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The Psychology of Color: a guide on how colors influence our emotions

June 24, 2021

The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.

The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.

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4 Reasons You Should Consider A Logo Redesign

June 24, 2021

No logo can stay relevant forever. The logo that spoke volumes when your company was formed may no longer make sense. Here are a few cases when a logo redesign may be in order:

No logo can stay relevant forever. The logo that spoke volumes when your company was formed may no longer make sense. Here are a few cases when a logo redesign may be in order:

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Do you still need a website in 2020?

October 15, 2021

Your website might not be the first or last step of your sales funnel, but it can be the deciding factor in your sales pitch. Why? Read on to find out more

Your website might not be the first or last step of your sales funnel, but it can be the deciding factor in your sales pitch. Why? Read on to find out more

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