This Privacy Policy (the "Policy") applies to all services provided by Pulse Branding (hereinafter referred to as "we", "us" or "our") and its Chinese entity Shanghai Chuangyi Qin Business Center (hereinafter referred to as "上海创忆沁商务中心" or "创忆沁" for short). We are committed to protecting the privacy and security of your personal information. By accessing our website (pulse-branding.com), using our services, or providing personal information to us, you acknowledge and agree to the collection, use, storage, and disclosure of your personal information in accordance with this Policy. We will comply with the Personal Information Protection Law of the People's Republic of China and other relevant laws and regulations to ensure that your personal information is protected to the greatest extent.
Pulse Branding is an impact-centric branding agency with its main operation location in Shanghai (China), founded in 2021. Our Chinese entity, 上海创忆沁商务中心 (hereinafter referred to as "创忆沁"), is a sole proprietorship enterprise engaged in business services, with a business scope including information consulting services, corporate image planning, marketing planning, brand management, professional design services, digital content production, and more. We focus on helping clients create emotional connections with their customers through neuroscience, AI, and our proprietary Pulse Instinct technology, providing services such as brand strategy, visual identity, web design, video production, and neuro-marketing insights.
We only collect personal information necessary to provide our services, fulfill our obligations, and improve user experience. The information we collect falls into the following categories:
When you use our services, contact us, or participate in our activities, you may voluntarily provide the following personal information:
Contact information: Such as your name, email address, phone number, and company address (if you are a corporate client).
Service-related information: Such as your business needs, brand requirements, project details, and preferences when you consult or cooperate with us on branding, design, or marketing services.
Account information: If you register an account on our website (if available), we will collect your username, password (encrypted storage), and other account-related information.
Other information: Such as the content of your messages when you communicate with us through online chat, email, or other channels, and the information you provide when participating in our free discovery calls, brand audit calls, or promotional activities.
When you visit our website (pulse-branding.com), we may automatically collect certain non-identifiable or identifiable information through cookies and similar technologies, including but not limited to:
Device information: Such as your device type, operating system, browser type, screen resolution, and device ID.
Browsing information: Such as the pages you visit on our website, the time and duration of your visit, the links you click, and your IP address.
Cookie information: We use cookies to distinguish you from other users, understand your website usage habits, and improve our website content and services. For details on the types and uses of cookies, please refer to Section 7 of this Policy.
We may collect your personal information from trusted third parties only with your explicit consent or when permitted by law. For example, if you contact us through a third-party platform (such as social media), we may collect the contact information you have made public on that platform; if we cooperate with third-party service providers (such as payment processors, analytics tools), we may receive relevant information from them in accordance with cooperation agreements (which will be strictly restricted to the scope necessary for service provision).
We will only use your personal information for the purposes stated in this Policy or for other purposes permitted by law, including but not limited to:
Providing and fulfilling services: Such as responding to your inquiries, providing brand consulting, design, web development, and other services you have requested, and completing cooperation projects with you.
Improving our services: Analyzing user behavior and feedback to optimize our website, service processes, and service quality, and developing new services that meet user needs.
Communicating with you: Sending you service-related notifications, project updates, and replies to your questions; with your consent, sending you information about our new services, promotional activities, and industry insights (you can unsubscribe at any time).
Ensuring security: Detecting and preventing fraud, unauthorized access, and other security risks to protect your personal information and our legitimate rights and interests.
Complying with legal obligations: Responding to legal inquiries, subpoenas, or other legal requirements, and fulfilling our obligations under applicable laws and regulations.
The personal information we collect from users will be stored within the territory of the People's Republic of China. We do not conduct cross-border storage or transfer of personal information, and all data management and processing activities are carried out in Shanghai, China, in compliance with the relevant provisions of the Personal Information Protection Law of the People's Republic of China.
We will store your personal information for the shortest time necessary to achieve the purposes stated in this Policy. After the storage period expires, we will promptly delete your personal information or anonymize it (so that it can no longer identify you). If we need to retain your personal information in accordance with legal obligations (such as tax, accounting, or litigation requirements), we will retain it for the period required by law and take appropriate security measures to protect it.
We attach great importance to the security of your personal information and take reasonable technical and management measures to prevent your personal information from being accessed, used, disclosed, modified, or destroyed without authorization:
Technical measures: Using encryption technology (such as SSL encryption) to protect the transmission of your personal information; adopting access control, data backup, and other technologies to ensure the security of data storage; regularly updating and maintaining our information security system to resist security risks such as network attacks.
Management measures: Establishing a sound information security management system, clarifying the responsibilities of relevant personnel, and restricting access to personal information (only authorized personnel can access relevant information); conducting regular information security training for employees to enhance their awareness of privacy protection; signing confidentiality agreements with employees and third-party service providers to require them to keep your personal information confidential.
However, please note that no method of transmitting or storing information over the Internet is completely secure. We will do our best to protect your personal information, but we cannot guarantee absolute security. You should also take appropriate measures to protect your personal information (such as not disclosing your account password to others).
We will not disclose your personal information to any third party without your explicit consent, except in the following circumstances:
Third-party service providers: We may entrust third-party service providers to provide us with technical support, data analysis, payment processing, and other services. These third-party service providers will only access your personal information to the extent necessary to perform their obligations and are required to comply with this Policy and relevant laws and regulations to protect your personal information.
Legal requirements: We may disclose your personal information in accordance with laws, regulations, court orders, or subpoenas, or to protect our legitimate rights and interests, the safety of others, or public interests.
Business transfers: If we undergo a merger, acquisition, reorganization, or sale of all or part of our assets, your personal information may be transferred as part of the business assets. We will notify you in advance (if required by law) and ensure that the transferee complies with this Policy to protect your personal information.
To enhance your website browsing experience and improve our services, we use cookies and similar tracking technologies on our website (pulse-branding.com). Cookies are small data files stored on your device that help us identify your device and record your browsing habits.
The types of cookies we use and their purposes are as follows:
Strictly necessary cookies: These cookies are necessary for the normal operation of our website, such as enabling you to browse our website and use its basic functions. You cannot disable these cookies without affecting your ability to use the website.
Analytical/performance cookies: These cookies help us count the number of website visitors, track how visitors browse the website, and understand which pages are most popular. This information helps us improve the structure and content of our website.
Functionality cookies: These cookies allow us to recognize you when you return to our website, personalize your browsing experience (such as remembering your preferences), and provide you with more relevant services.
Targeting cookies: These cookies record your website browsing history and interests, helping us display more relevant advertisements to you. We may also share this information with third-party advertising partners (with your consent).
You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect your browsing experience and the functionality of our website. For detailed instructions on how to manage cookies, you can refer to the help documentation of your browser (such as Chrome, Firefox, Safari, etc.).
In accordance with the Personal Information Protection Law of the People's Republic of China and other relevant laws and regulations, you have the following rights regarding your personal information collected by us:
Right of access: You have the right to request us to provide you with a copy of your personal information collected and used by us.
Right of correction: If your personal information is incorrect or incomplete, you have the right to request us to correct or supplement it.
Right of deletion: You have the right to request us to delete your personal information in the following circumstances: (1) the purpose of collecting and using your personal information has been achieved, is no longer necessary, or the storage period has expired; (2) you withdraw your consent; (3) we no longer provide you with services; (4) other circumstances specified by law.
Right to withdraw consent: You can withdraw your consent to our collection and use of your personal information at any time. Withdrawing consent will not affect the validity of the collection and use of your personal information based on your prior consent.
Right to file a complaint: If you believe that our collection and use of your personal information violates relevant laws and regulations or this Policy, you have the right to file a complaint with the relevant regulatory authorities.
To exercise the above rights, you can contact us through the contact information provided in Section 10 of this Policy. We will verify your identity within a reasonable time (in accordance with legal requirements) and respond to your request.
We may update this Policy from time to time in accordance with changes in laws and regulations, industry practices, or our business needs. When we make material changes to this Policy (such as changes to the scope of personal information collected, the purpose of use, or the method of disclosure), we will notify you through prominent positions on our website (such as pop-up windows, banner notifications) or other appropriate methods (such as email) at least 7 days in advance. Your continued use of our services after the updated Policy takes effect will be deemed as your acceptance of the updated Policy. We recommend that you regularly check this Policy for updates.
If you have any questions, comments, or requests regarding this Policy, or if you need to exercise your rights regarding personal information, please contact us through the following channels:
Chinese Entity: 上海创忆沁商务中心 (Shanghai Chuangyi Qin Business Center)
Email: contact@pulse-branding.com
Address: Room 413J, 4th Floor, Building 1, No. 128 Yanping Road, Jing'an District, Shanghai, China
We will respond to your inquiries and requests within a reasonable time (no more than 15 working days in accordance with legal requirements) after receiving them.
This Policy shall be governed by the laws of the People's Republic of China. If any provision of this Policy is deemed invalid or unenforceable in accordance with laws and regulations, the validity and enforceability of other provisions shall not be affected.
This Policy takes effect on the date of publication on our website.
