(Cases)
Make room for play.
GramLingo
Company
GramLingo
Project Type
Brand identity, Game experience, Product design
Project Intro:
GramLingo is a language product built around play rather than placement tests. The identity had to welcome people back daily, not grade them. The Gramlin character, the learning worlds and the question journey were designed as one system, so practice feels like a game a learner chooses to return to.
Start with a game. Stay for the learning.
Scope of work:
01
Companionship
A familiar face to return to.
02
Discovery
Questions met one at a time.
03
Progress
Only up: XP, streaks, unlocked worlds.
04
Outcome
English practice that feels welcoming enough to keep up.
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