(Cases)
Science, meets skin.
Welaab
Company
Welaab
Project Type
Brand identity, Design system, App interface direction
Project Intro:
Welaab tests skin the way a lab tests a formula: a 28-day cycle, a score, a log. The brand had to carry that rigour without sounding cold, so the identity pairs a clinical foundation with one voice that talks to a person rather than a subject.
Precision, without distance.
Scope of work:
01
Structure
A blueprint grid under every page.
02
Signal
One acid accent, used only where it carries meaning.
03
Voice
A brilliant friend who happens to be a cosmetic chemist.
04
Application
Marks for dark, paper and acid grounds, an icon set, and the app's interface direction.
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