5 Reasons Why You Need a New Website

Published on: 

January 10, 2023

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Your website is the first exposure potential customers have to your business. It's the digital storefront for your social impact business or tech startup. And just like any brick-and-mortar store, first impressions matter. A lot.

If your website is outdated, not mobile-friendly, or just plain ugly, you're likely losing out on valuable customers and opportunities. Here are five reasons why you need a new website:

1.    A website is your 24/7 salesperson

Your website is working for you even when you're not. It's the perfect salesperson who is always available to answer questions and provide information about your products or services. Make sure your website is doing its job by investing in a new, user-friendly design.

2.    Mobile-friendliness is key

In today's world, more and more people are using their mobile devices to access the internet. In fact, over 60% of internet traffic is now from mobile devices. This means that if your website is not mobile-friendly, you're missing out on a huge chunk of your potential market. A new website will ensure that your business is accessible to everyone, no matter what device they're using.

3.    Outdated website = outdated business

An outdated website reflects an outdated business. In today's fast-paced world, customers expect businesses to keep up with the latest trends and technologies. A new website will show customers that you're keeping up with the times and that you're invested in your business.

4.    You need to be found online

In order for customers to find your business online, you need to have a strong presence. This means having a website that is optimized for search engines. A new website will help you rise to the top of the search results and attract more customers. If your competition has a new website, they're likely getting more business than you. So, it's essential to have a modern website in order to stay ahead of the competition.

5.    Reflection of your brand

Your website is a direct reflection of your brand. It should be professional, stylish, and unique. It's your chance to make a good impression and set the tone for future interactions. You need to make sure your social impact business or tech startup is seen as professional and trustworthy. A modern, responsive website helps you build that credibility.  

An investment in a new website is an investment in your business. Don't wait any longer; make the switch today!

Wrap Up!

Are you looking for ways to better engage with your existing customers? If so, a new website can help you achieve this goal. Here are six reasons why:

1. Creates a more user-friendly experience for your customers.

2. Use data-driven evidence (such as from Google Analytics) to support your claims.

3. Updates your look and feel to reflect your brand’s evolution.

4. Takes advantage of new technologies and platforms.

5. Measures and tracks your marketing efforts.

6. Improves your search engine optimization (SEO).

If you’re ready for a change, a new website can be a powerful tool for achieving your business goals. Contact Pulse Branding - a social impact branding firm that specializes in working with businesses that are making a difference. We can help you create a new website that accurately reflects your brand and tells your story in a way that resonates with your customers. Contact us today to get started.

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