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SCERTS in an educational framework, it stands for Social Communication, Emotional Regulation and Transactional Support. The purpose of this framework is to help people with special needs to develop a healthier lifestyle by harnessing the proper skills. Pulse Branding helped SCERTS develop their Chinese name, 社持 (She Chi in Pinyin), the Chinese naming is a transliteration while also an abbreviation of the full Chinese translation "社交情绪调节支持“. Besides the localization process, we also helped develop the icon which contains the meaning of 'Communication', 'Emotion', and 'Support'.

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