Project Scope
SCERTS in an educational framework, it stands for Social Communication, Emotional Regulation and Transactional Support. The purpose of this framework is to help people with special needs to develop a healthier lifestyle by harnessing the proper skills. Pulse Branding helped SCERTS develop their Chinese name, 社持 (She Chi in Pinyin), the Chinese naming is a transliteration while also an abbreviation of the full Chinese translation "社交情绪调节支持“. Besides the localization process, we also helped develop the icon which contains the meaning of 'Communication', 'Emotion', and 'Support'.
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