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WestLake Laboratory

Unleash Resources, Ignite Progress

Building the Foundation for Scientific Excellence

Brand Identity

UX/UI

Strategy

Video

Brand Creation

Overview

From concept to launch, we built WeKwikGene's brand from scratch, creating a unique identity, intuitive digital platforms, and scientifically accurate visuals. The project included the design and development of a user-friendly admin dashboard, an immersive website experience, and a visually appealing, scientifically accurate 3D plasmid model. The promotional efforts culminated in a successful funding application and overwhelming support from China's scientific community.

Visit Website >
https://wekwikgene.wllsb.edu.cn/
  • need

    WeKwikGene needed a strong brand identity and functional platform to support its mission as a national plasmid repository.

  • solution

    e delivered a complete branding package, an advanced admin dashboard, and a scientifically engaging website, alongside promotional materials.

  • achievement

    The project received widespread acclaim from China's scientific community, significantly boosting the repository's visibility and impact.

  • Deliverables

    • 3D Modeling

    • Brand Strategy

    • Logo

    • Visual Identity

    • Web Design + Development

    • Admin Dashboard

    • Database

    • Instinct Insight

    • Motion Graphics

Client feedback

Our partnership with PULSE BRANDING over the past two years has transformed WeKwikGene from a nascent idea into a robust scientific platform... PULSE BRANDING introduced creative features and visuals with scientific precision, enhancing our vision and broadening our perspectives. They expertly navigated the complexities of website requirements, ensuring seamless functionality... Despite challenges and differing opinions, we successfully navigated these through cooperation and perseverance. My experience with PULSE BRANDING has been exceptionally positive; their skill in making complex concepts accessible and their flexibility have been crucial to our project's success. Their professional work has been instrumental in launching WeKwikGene

- Stavrini Papadaki & Kiryl D. Piatkevich

Dr. Kiryl D. Piatkevich

Principal Investigator

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