Over time, the business realm has experienced paradigm shift in product design and delivery. When asked to build an application, a typical designer will focus on developing and executing their vision. Then, they will use their experience, knowledge, and skills to create a design they think is optimal. However, this is the point where inconsistencies are produced.
In the contemporary world, with the sheer abundance of resources and products for everyone to consume, businesses must stay competitive by catering to the user. A complex website will fail to achieve its goal if it cannot wow the customers at first sight. The increasing focus on a user-centric approach drives the tide toward data-driven design.
What is Data-Driven Design?
Data-driven design utilizes collected data about the behaviors and attitudes of consumers to drive the decision-making process. This approach includes qualitative and quantitative data, giving you an insight into what your consumers feel when being presented with your digital assets, be it your logo, product packaging, landing page, or ad visual.
A data-driven approach introduces a degree of objectivity into the design process, allowing you to identify the pitfalls and opportunities in your current digital architecture.
HowPulse Branding Navigates the Instinct Data-Driven Process
At Pulse Branding, we employ a unique instinct data-driven design approach comprising three stages carried out in sprints.
Stage 1: Research
We begin by performing thorough design research and concept drafting around your brand and the audience you cater to. Then,our team creates mood boards to determine the general design direction for your company’s logo or website.
Stage 2: Experimentation
Once we have a general direction, we create design concepts as if it’s an experiment, with controlled variables such as font, color, and layout. Collecting preference data along with direct feedback.
Stage 3: Optimization
The last step is putting all the winning elements together and fine-tuning the kerning, spacing, and finding the perfect tone. Finally, making sure the final design is pixel-perfect, even to the pickiest eyes.
Every stage begins with several concepts tofunnel through to optimal results. It’s a collaborative process designed to create designs both you and your audience love.
The Impact of Our Data-Driven Approach
Ultimately, our data-driven approach is what makes our projects so efficient and effective by taking the guessing out of the game. The data collection process is quick and fun. Each test takes only 2-5minutes on the phone, making it easy to collect data at scale and allowing you to engage with the people that truly matter.