The Psychology of Color: a guide on how colors influence our emotions

Published on: 

July 25, 2022

The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.  
Design your brand with the right font, color, and shape will convince your prospective clients that you are their best choice on the market.
And make them like you before they know it themselves

Colorfast created the below infographic detailing how influential color, font, and shape choice is when crafting a logo. Keep scrolling and learn the science behind how we interpret these small symbols:


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