June 6, 2024
The concept of branding has evolved to become a catalyst for positive societal change, focusing on purpose-driven branding and ethical values. Brands that champion meaningful causes, such as sustainability and social justice, enable consumers to join movements that foster progress. Through compelling narratives, brands highlight critical issues and inspire action. Purpose-driven innovation benefits society and the environment, setting ethical business standards. Supporting brands that empower communities and embrace diversity promotes inclusivity. Such brands also inspire personal growth and collective impact, encouraging consumers to make choices that contribute to the greater good. Ultimately, by supporting purpose-driven brands, we can influence a more inclusive and harmonious future.
January 10, 2023
The agile design process is a way of creating designs that is flexible and adaptable. In this process, designers work in short, iterative cycles, called "sprints," in which they create, test, and refine their designs. This allows designers to quickly and easily make changes to their designs based on feedback and new information.
November 3, 2022
The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating this knowledge throughout the design process, designers can make more effective products.
July 25, 2022
When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.
July 25, 2022
How can web designers use the latest research in neuroscience and psychology to maximize the impact of their designs? Here are 5 ways that the newest findings can help you can design a site that will appeal directly to the brains of your audience.
July 25, 2022
The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.