October 29, 2021
CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. Meta’s goal will be to bring the “metaverse to life"
June 24, 2021
When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.
June 24, 2021
FullJet is an e-commerce strategy company based in Shanghai. They’re recently acquired by Baozun, one of the largest e-commerce service leaders in China. The brand identity design needs to elevate FullJet and make it stand out in its highly competitive respective market, establishing its premium and luxury position while reflecting their technical superiority after joining Baozun.
June 24, 2021
How can web designers use the latest research in neuroscience and psychology to maximize the impact of their designs? Here are 5 ways that the newest findings can help you can design a site that will appeal directly to the brains of your audience.
June 24, 2021
The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.
June 24, 2021
No logo can stay relevant forever. The logo that spoke volumes when your company was formed may no longer make sense. Here are a few cases when a logo redesign may be in order:
October 15, 2021
Your website might not be the first or last step of your sales funnel, but it can be the deciding factor in your sales pitch. Why? Read on to find out more
