The role of brand storytelling in building a strong emotional connection with customers
February 16, 2023
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Pulling Ahead of Your Competition: the Importance of Intuition in Your Data-Driven Strategy
December 21, 2022
"Data is a crucial aspect of a successful business strategy, but it's not everything. At Pulse Branding, we understand the importance of combining data with intuition and instinct to create a truly effective approach. Our goal is to help you build a brand that goes beyond just selling a product and generates real value for your customers. Learn how our data-driven approach incorporates the human element of intuition to optimize your business strategy. Let Pulse Branding help you achieve your branding goals.
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The Types of Customers You Will Encounter and How to Appeal to Them
January 10, 2023
Are you struggling to connect with your customers? In this post, we explore the different types of consumers you may encounter and offer tips on how to appeal to each of them. From the wanderers and explorers to the loyal ones, we've got you covered. Learn how to capture the intrigue of your customers and build a long-term connection with them by personalizing their experience. Don't let this opportunity go - start catering to your customers' needs today!
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5 Reasons Why Your Brand is Failing to Connect With Your Audience
January 10, 2023
Are you struggling to connect with your target audience? It may be due to a lack of a user-centric approach, unclear target audience, lack of differentiation, insufficient engagement, or emotionless content. In this post, we discuss these five reasons why your brand may be failing to connect with your audience and provide tips for improving your approach. Don't let your brand be forgettable - start building meaningful connections with your customers today
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Why You Should Develop New Year’s Resolutions for Your Brand
January 10, 2023
New Year's resolutions aren't just for personal growth - they can also benefit your brand. From planning ahead and incorporating new ideas, to boosting customer engagement and fine-tuning customer service, these resolutions can help your business thrive. Make the most of the new year by setting goals and staying on top of the latest trends. Keep things fresh by regularly assessing your performance and making necessary changes to keep your customers engaged and interested.
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How Does Branding Improve Your Marketing ROI?
January 10, 2023
Branding ROI refers to the return on investment that a business can expect to see from efforts to build and strengthen its brand identity. Strong branding can lead to increased traffic, leads and conversions, sales, and word of mouth, and can also give a business pricing power.
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How to take your brand to the next level? Exploring the importance of brand identity
January 10, 2023
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What is an agile design process?
January 10, 2023
The agile design process is a way of creating designs that is flexible and adaptable. In this process, designers work in short, iterative cycles, called "sprints," in which they create, test, and refine their designs. This allows designers to quickly and easily make changes to their designs based on feedback and new information.
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5 Reasons Why You Need a New Website
January 10, 2023
Are you thinking about getting a new website? Here are five reasons why you should make the switch, from improving your first impressions to staying ahead of your competition.
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Why is Our Data-Driven Design Approach So Effective?
January 10, 2023
Looking for a design that is unique as you are? At Pulse, data-driven design methods are rooted in the latest psychological research to produce designs that are tailored just for you. Check out our data-driven design approach today!
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5 Logo Design Trends To Boost Your Business In 2023
January 10, 2023
Are you looking for Logo Design Trends to Boost your Business in 2023? Check out this list of the top 5 Logo Design Trends that will help your Business Stand Out!
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7 Web Design Trends to Boost Your Business in 2023
November 25, 2022
An intuitive web design is essential for business success, and with this article, we have rounded up the latest web design trends that promise a higher business revenue and sales boost.
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What Is Data-Driven Design?
December 8, 2022
The data-driven design brings a lot of clarity to the design and helps improve the branding strategy. However, we add a unique leverage to the approach, promising higher effectiveness.
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6 Signs That Your Company Needs a New Logo
November 25, 2022
A logo works as a brand representation. Businesses make the mistake of sticking to the same old logo for years, but if you are identifying the said symptoms, it’s time to upgrade the logo.
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First Impressions Matter: How Good Designs Can Boost Our Automatic Cognitive Processing
November 3, 2022
The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating this knowledge throughout the design process, designers can make more effective products.
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Facebook rebranding itself to 'Meta' - an evolutionary corporate leap of faith
July 25, 2022
CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies. Meta’s goal will be to bring the “metaverse to life"
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Marketing vs. branding: what’s the difference?
July 25, 2022
When you’re building a business, there are so many buzzwords that get thrown around, it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together—marketing and branding. So, what’s the difference between marketing vs. branding? In this article we’ll break it down for you.
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Fulljet Powered By Baozun - Case Study
July 25, 2022
FullJet is an e-commerce strategy company based in Shanghai. They’re recently acquired by Baozun, one of the largest e-commerce service leaders in China. The brand identity design needs to elevate FullJet and make it stand out in its highly competitive respective market, establishing its premium and luxury position while reflecting their technical superiority after joining Baozun.
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How to combine neuroscience and design to engage your audience
July 25, 2022
How can web designers use the latest research in neuroscience and psychology to maximize the impact of their designs? Here are 5 ways that the newest findings can help you can design a site that will appeal directly to the brains of your audience.
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The Psychology of Color: a guide on how colors influence our emotions
July 25, 2022
The colors, shapes, and fonts you choose in design for your brand image are essential to not only making you recognizable but also creating a sense or trust, professionalism, engagement, or excitement. Whatever emotions your company wants to be associated with.
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4 Reasons You Should Consider A Logo Redesign
July 25, 2022
No logo can stay relevant forever. The logo that spoke volumes when your company was formed may no longer make sense. Here are a few cases when a logo redesign may be in order:
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Do you still need a website in 2020?
July 25, 2022
Your website might not be the first or last step of your sales funnel, but it can be the deciding factor in your sales pitch. Why? Read on to find out more